Studenterhuset / Slamfrø
Event Manager, Marketing Assistant, Photographer / Social Media Manager
Studenterhuset
For over 2 years, I was a volunteer at Studenterhuset. I started as a bartender, but later also contributed as an event manager, marketing assistant and photographer.
My main tasks included photography at concerts, holding presentations about Studenterhuset across AAU campuses as well as organising various events, anything from budgeting, event content and timeline to advertising on social media and hosting events.
Slamfrø is a poetry slam association. They host poetry slam events and have organized multiple Danish championships for over a decade, all held at Studenterhuset in Aalborg.
I volunteered for them as a Social Media Manager for around 6 months where I did market research, prepared a digital marketing campaign, photographed events, ran contests as well as edited photos and created content for their Instagram.
Slamfrø
Image. Example from one organized event at Studenterhuset, blur added
The event was in preparation over a month before it took place. To respect privacy of guests, the image has been blurred.
Though the event started off slow, within 2 hours over 150 people arrived. The event was a success, generating over 25.000 kr over a budget of about 5.000 kr.
Design. Mockup design for the printed version of the digital marketing plan for Slamfrø
The plan outlined strategies to strengthen brand awareness, expand audience reach and improve engagement.
It included a situation analysis, objectives and growth strategies supported by the SOSTAC and RACE models. Key proposals involved introducing Slamfrø merchandise, building partnerships, enhancing social media presence and creating English-language content.
