In March 2026, I worked on a one-month marketing project with AskCody, where I contributed to the following tasks:
Supporting communication around product updates and user transitions
Developing and structuring email campaigns in HubSpot, with focus on understanding the customer journey
Creating and optimising messaging, subject lines and calls to action, including setting up A/B tests
Defining what metrics and user feedback to track, and preparing notes for performance reporting once the campaigns launch
Email Marketing Assistant
AskCody
AskCody is a SaaS company that provides a platform for managing meetings, workspaces, services, and visitors in the workplace.
As they prepare major product updates and sunsets, I joined the team to support communication of these changes to existing customers.
Central Adoption Email Campaign
The main project I worked on was the Central Adoption Email Campaign, which aimed to help existing customers understand and start using the updated version of Central. Begining of the email flow is shown on the image (left).
The campaign followed a structured email journey moving from awareness to education and product activation, guiding customers through the upcoming improvements and explaining how the new experience simplifies meeting coordination, while focusing on benefits for customers.
To create relevant messaging, I first conducted research into AskCody’s products, customer workflows, and the broader workplace management ecosystem. Understanding the customer journey was essential to identify user pain points and clearly communicate the value of the platform updates.
I built the email flow in HubSpot, structured the messaging, and set up the campaign logic, including branches based on whether people opened the emails or not.
To improve performance, I also set up several A/B tests for subject lines and preview text, comparing different messaging approaches such as curiosity-driven, outcome-focused, functionality-focused, and value-based messaging.
The campaign is scheduled to run over several months, meaning engagement data and user insights are not available yet!
Two samples of emails in the campaign, web and mobile version
Product Sunset Campaign
Sunsetting a product requires careful communication, and my task was to convey this change the best way possible to existing customers.
My work focused on shaping the email messaging to guide users through the transition in a clear and reassuring way. Instead of framing the change as a loss, the messaging focused on helping customers understand the benefits of the transition and how the new solution improves their experience.
This project provided valuable experience in product lifecycle communication, showing how companies can gracefully retire legacy features while keeping customers engaged and confident in the platform’s evolution.