Social Media Campaign Development
Slamfrø
Slamfrø is a poetry slam association. They host poetry slam events and have organized multiple Danish championships for over a decade, all held at Studenterhuset in Aalborg.
This project lasted about 4 months, where I did market research, prepared a digital marketing campaign, photographed events, ran contests and created content for their Instagram.
Mockup design for the printed version of the digital marketing plan for Slamfrø
The plan outlined strategies to strengthen brand awareness, expand audience reach and improve engagement.
It included a situation analysis, objectives and growth strategies supported by the SOSTAC and RACE models. Key proposals involved introducing Slamfrø merchandise, building partnerships, enhancing social media presence and creating English-language content.
