Brand Visuals & Community Engagement
El Mundo
For 2 years, I worked as a bartender in a bar El Mundo.
This experience strengthened my customer service skills, particularly in Danish. I was often responsible for creating a welcoming atmosphere at the bar, which helped me become a more confident communicator and connect with people from diverse backgrounds. Working closely with colleagues reinforced teamwork, while the fast-paced environment improved my ability to multitask. I also explored my creative side through visual design and event photography.
The bar was looking to attract more guests by organising diverse events, preparing offers on drinks and making the interior visually interesting. My manager then offered me additional responisiblities of designing a new menu that matches the interior and atmosphere of the bar, designing Happy Hour boards and photography at events and social gatherings of staff, which would be used for promotion.
The designs are presented below.
Design 1. The menu
On the right, the bar’s exterior and interior is visible.
Design 2. Happy Hour board
Burnt orange colour provides a warm complementary contrast with green. Addinitionally, there is red wallpaper in parts of the bar.
Harmony with the red tones is achieved.