Bent Hansen
Digital Marketing Intern
I spent 4 months with the company Bent Hansen, located in Aalborg. They are a Danish furniture design brand with roots in traditional upholstery. Today, they create furniture and home accessories that combine simple and timeless forms with a strong focus on comfort and durability. Products in their selection include chairs, tables, sofas, desks and more.
Main Tasks
Photo editing in Photoshop, business card design in Illustrator, product fact sheets design in InDesign, video editing in Movavi
Social media copywriting & scheduling
Off-page SEO, on-page SEO with Yoast plugin
Updating and translating newsletters in HubSpot
Updating products and translating pages in WordPress
Research, brainstorming and strategising
Designs
Business cards
Design 1. Business card design for several employees
Stock sale boards
Design 2. Examples of stock sales boards
Visuals for website
Design 3. Metro table Photoshop edits
They had only product photos of the tables in one finish, so I used Photoshop to apply other finishes (in order: Conifer, Smokey Blue, and Grigio Antrim) based on the color references they provided.
I did a similar task for one of their chair designs as well, creating over a 100 variants.
Design 4. Photoshop edit of Tension Daybed
I helped the marketing team promote a new black-leather option for the daybed, which was not yet available physically. Using Photoshop, I transformed existing photos of the light-brown daybed to black, matching the companion lounge chair visible in the photo on the left.
I carefully preserved the leather grain, highlights and shadows so the images looked as realistic as possible.
Bent Hansen’s Tension Daybed, original image © Bent Hansen