LBN Medical
Marketing & Communications Intern
LBN Medical provides high-quality used medical imaging equipment and parts, making medical care more accessible worldwide. I wanted to be a part of something meaninful and LBN Medical seemed like the right place.
I started my internship for the company in August 2024 and finished in December 2024.
Research on PR and application for the company
Interviewing customers & writing testimonials, setting up Customer Success Stories webpage in WordPress
Creation of infographics and graphics for paid SoMe
Redesigning ebooks about products, preparation of promotion material for fairs
Complete setup of a campaign
Main Tasks
Working with email flows in ActiveCampaign
AI research and testing, integration of AI in daily marketing activities
Training in Google Analytics, LinkedIn Page Analytics and Campaign Manager
Participation in weekly meetings and strategizing
Designs
Posters & flyers
Design 1. Poster for DHX Dubai fair, example from multiple posters and flyers produced
Ebooks
Design 2. Ebook for CT scanners, example from multiple ebooks produced
Organic social media posts
Designs 3 & 4. Black Friday graphics for Facebook;
the posts resulted in at least one lead generated
Heart Month campaign
I was given a task of preparing a campaign for February, which focuses on raising public awareness about cardiovascular health and preventing heart disease. My job was to create an email automation flow as well as graphics for ads across social media. See the designs below.
Design 5. Heart Month ad example (a)
Design 6. Heart Month ad example (b)
Design 7. Heart Month ad example (c)
Design 8. Heart Month ad example (d)
Design 9. Email automation flow for Heart Month campaign; screenshot of one part of the flow
Creating the email automation flow included preparing graphics, text, products to be displayed with offers, technical knowledge about products, and consideration of templates & design of emails.